Tocmai am citit pe Imagoo un articol cum ca “Romania este pe primele locuri in lume la publicitatea pe mobil »
Aiurea. Ridicati mana cei care ati primit ceva ce seamna cu publicitate pe telefonul mobil in afara uzualelor instiintari de la operatorul de telefonie.
Trecand peste faptul ca articolul este mai mult reclama in atentia Splendid Media Interactive care furnizeaza servicii de acest tip.
Conform studiului Admob « România este printre tarile cu un potential promitator in ce priveste publicitatea pe mobil, livrând 22 milioane de afisari pe luna, ceea ce reprezinta 5% din volumul agentiei. »
Paranteza
( Aici nu inteleg : este prezentata Romania ca potential sau asta deja se intampla ? Dupa cum afirma splendida se pare ca fiecare roman ar primi un sms publicitar macar o data pe zi ! La mine de ce nu e, or fi la tine ceva sms-uri cu salam, cu sticle de vin pline de pacate ?)
Cele mai multe afisari sunt livrate pe teritoriul Statelor Unite - 90 de milioane lunar (20%); urmeaza Africa de Sud, cu 15% din total (66 milioane de afisari / luna), India, cu 13% (57 milioane de afisari / luna); Marea Britanie, cu 12% (53 milioane de afisari / luna). »
Paranteza 2
(Surprinzator, a doua clasata este Africa de Sud. Nu ati fi crezut. Africanii de sud cu mobilele lor sculptate in aur sunt mai credibili ca au publicitate pe mobil. Cred asta )
« Un studiu preliminar initiat de publisher arata ca aplicatiile cele mai folosite pe MFun sunt Mobile News si Ghid Cinema, cei care le acceseaza fiind preponderent barbatii intre 25 si 35 de ani, cu studii si venituri superioare. »
Paranteza 3
Din nou, se da cu bata in titlu. Ei de abia sunt la nivel de studiu care releva ca neste romanashi mai cu dare de celular mai acceseaza Mobile News si Ghid Cinema dard in nou nici urma de SMS PUBLICITARE.
Haide, Splendid, trimite-ne tu un exemplu. Daca imi confirmi iti las si numarul de mobil. Aveti baza de date, ca ma ofer sa strang pentru voi niste numere sau chiar va imprumut agenda mea. Hai sa o punem de un viral marketing mobile.
UPDATE la trend
Wall-street vine cu stirea
"Publicitatea invadeaza telefonul mobil"
Ce au uitat ei sa precizeze este sursa New York Times articolul aiciDin nou se invalideaza titlul de mai sus din Imagoo care de altfel au preluat stirea de pe digital marketing forum
Ce tare e fluxul de stiri !
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